■ Pitch · Brand + Commercial · 2026
Madbucks.
High-performance skincare built by people who know tattooed skin — and ready to go far beyond it.
Origin
Brazil · São Paulo
Category
Tattoo Care → Premium skincare
For
Studios, retailers and investors
■ 01 · Global market
Tattoos went
mainstream worldwide.
US$ 3.55B
Global tattoo market in 2024
Fortune Business Insights
+9.6%
Projected CAGR through 2032
Compound growth
32%
Of adults in the West have at least one tattoo
Pew Research / Ipsos
The category is no longer niche. Tattoos today mean culture, identity and recurring consumption — pulling along a highly specialized skincare industry with them.
■ 02 · South Africa
South Africa is the
tattoo capital of Africa.
~30%
of young South African adults (18–34) have at least one tattoo — the highest rate on the continent.
+465
active tattoo & piercing studios across Southern Africa, concentrated in Johannesburg, Cape Town and Durban.
The paradox
A vibrant, fast-growing tattoo culture, yet South Africa is a desert when it comes to brands specialized in post-tattoo care.
■ 03 · Audience
Who gets tattooed
in South Africa today.
Women
54%
of tattooed South Africans are women · industry estimates 2024
Behavior: smaller, multiple tattoos, frequent touch-ups, active demand for quality skincare.
Average spend: 2.3x higher on skincare than the male audience.
Opportunity
Hydration, brightening, anti-aging and SPF for tattoos — integrated into the skincare ritual she already has.
Men
46%
of the tattooed audience · larger tattooed area per person
Behavior: bigger pieces (full sleeve, back, leg), low skincare familiarity, decision driven by the tattoo artist.
Trigger: performance and convenience — a product that "solves", not "beautifies".
Opportunity
Skincare onboarding through tattoos: balm, moisturizer and SPF as the gateway to a complete male routine.
18–34
Dominant age range (70% of the tattooed audience)
62%
Have 2+ tattoos — recurring consumer
ZAR 1,200 / USD 65
Average annual spend on post-tattoo products
■ 04 · The gap
What exists out there
hasn't landed here yet.
🇺🇸 USA
@madrabbit · DTC
Mad Rabbit
US$ 10MM in annual revenue, backed by Mark Cuban on Shark Tank. Built a globally desired tattoo skincare brand.
🇺🇸 USA
@papatui · The Rock
Papatui
Launched by The Rock in 2024, sold in 4,000+ Target stores. Proves how big the category gets outside the niche.
🇧🇷 Brazil
@pantacosmetica
Panta
National pioneer, the first brand to position tattoo skincare professionally in Brazil. Looking at Panta — and comparing it with what exists abroad — showed us how much space is still open here.
Watching Panta open the path in Brazil and brands like Mad Rabbit and Papatui scale abroad made it clear: Brazil — the planet's 2nd largest tattooed audience — still has nothing like Madbucks. That's the space we're going to occupy.
■ 05 · The brand
Madbucks is
care without losing edge.
Born to fill a gap: ultra-high performance skincare formulated for tattooed skin, with its own identity and a direct voice. No pharmacy label, no empty beauty-cosmetic promise.
Inspired by Mad Rabbit's precision and Papatui's mass adoption — two brands that proved the category's size abroad. Panta served as our mirror of the Brazilian market: looking at what they do here, and what's still missing, is how we found Madbucks' space.
■ 06 · Current line
4 SKUs.
Complete ritual.
Tattoo Balm
50g
Healing and color fixation
Tattoo Balm Stick
12g
On-the-go touch-up
Moisturizer
200ml
Daily hydration
Liquid Soap
300ml
Gentle post-session cleansing
A lean line, on purpose. Each SKU solves one step of the tattooed-skin care ritual — without bloating the catalog or confusing the customer.
■ 07 · Vision
Tattoos are the door.
Skincare is the house.
Madbucks starts with the tattooed audience because that's where the pain is most obvious and the product is most essential. But the ambition is bigger: become a complete Brazilian skincare brand, with presence in face, body, sun and men's care.
2025
Tattoo Care
Current line: 4 SKUs, focused on studios and resale.
2026
Body & Sun
Body moisturizers and SPF for tattooed skin.
2027
Face Care
Facial line: cleansing, hydration, actives.
2028
Full Skincare
A complete Brazilian skincare brand, omnichannel.
■ 08 · Opportunity
Why now,
why Madbucks.
Category validated abroad
Mad Rabbit, Papatui and others have already proven tattoo skincare is a billion-dollar business, not a niche.
Local pent-up demand
Brazil has 48% of adults tattooed and almost no specialized brands. The market is asking for supply.
Open positioning
Space between generic cosmetics and clinical post-tattoo. Madbucks owns accessible premium.
Skincare platform
The brand has voice, aesthetic and sales channels — it can scale into general skincare without rebuilding anything.
■ 10 · B2B Display
Brand presence
at the counter.
Image for illustration onlyA Madbucks-only display for partner studios and retailers: brand identity, benefit communication, tester area and suggested pricing. Turns the artist's recommendation into an immediate sale at the counter.
Visual identity
Owl, matte black and brand typography front and center.
Before & after
Communicates the result: tattoo enhanced and hydrated.
Trust seals
100% Natural + QR to Instagram.
Tester area
Customers try the Tattoo Balm before buying.
Available to PRO and SCALE partners.
■ 11 · Go-to-market
Where Madbucks
will be.
Tattoo studios
Prescription channel. Artist recommends, customer buys.
Retailers and resellers
Beauty stores, premium pharmacies, niche e-commerces.
Owned DTC
madbucks.com.br — community, content, launches.
■ 12 · Export pricing
Wholesale in USD.
Ready to ship worldwide.
Tattoo Balm
50g
FOB Brazil
$8.90
per unit
MSRP
$17.90
retail reference
Tattoo Balm Stick
12g
FOB Brazil
$5.90
per unit
MSRP
$11.90
retail reference
Moisturizer
200ml
FOB Brazil
$11.90
per unit
MSRP
$23.90
retail reference
Liquid Soap
300ml
FOB Brazil
$3.90
per unit
MSRP
$7.90
retail reference
Market
South Africa
Currency
USD
SKUs
4
Lines
1
Conditions
Commercial terms
Terms valid for official Madbucks distributors, 2026 fiscal year.
Minimum order
USD 5,000
Payment
50% upon order + 50% before shipment
Freight
FOB — buyer's responsibility
Credit card
Card payments: 5% surcharge
Volume bonuses
Note: bonus granted in product.
Applied on total order value
Above
USD 20,000
1.5%
Above
USD 10,000
2%
Above
USD 20,000
3%
Prices in USD, per unit, valid for international wholesale orders. Final pricing confirmed per quote based on volume, destination and incoterm. ANVISA registered formulas, INCI in English available.
■ 12 · Manifesto
Tattoos are art
on the skin.
Skincare is what keeps
the art alive.
— Madbucks
■ 13 · Next step
Let's talk.
Whether you're a studio, retailer, distributor or investor — we have a format for you. Reply within 1 business day, straight from the commercial team.
Site
madbucks.com.br
@madbucks.oficial
contato@madbucks.com.br